Values

Personality! it's a defining difference between us and the hordes of mass market retail offerings out there.

We are able to differentiate ourselves, to innovate on products, to focus on niches to communicate with our customers. We are able to interact with our colleagues and to influence our communities with an authentic personal interest in the outcome. We have a liability to those we effect that is real only in the universe of a small organisation.

Not only are we more nimbly able to adapt to changes, we are more likely to bring about changes driven by passion, or necessity or opportunity.

We are insanely proud of being an independent retailer in an age of strong corporate dominance in the retail space

"The most powerful weapon on earth is the human soul on fire. ― Ferdinand Foch

Customer Focus

While it clearly saddens us deeply as a society, the truth is, successful companies all over the world get away with providing sub standard service all the time. It somehow seems that this is the way it is and it's the way it's going to stay.

So it's fair to say we'd be lying if we told you we believe service is a prerequisite for success, clearly that's not completely true. People are busy, money is tight, there are other drivers besides service that drive the modern consumer.

We do however believe it's a palpable satisfaction that comes after a day filled with toil and labour. We know it's true and we're addicts. We believe in providing unmatched customer service not because it gives us a competitive advantage in business but because our customers are people and we are people and we are intertwined in a relationship that is more complex than bottom line graphs and revenue streams.

"Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel important.' Not only will you succeed in sales, you will succeed in life. ― Mary Kay Ash

Distinctive

We are not an extended arm of a mass retail store. We are a discrete group that are passionate about gas as a viable alternative energy source for our great nation. We are also equally passionate about the gas appliances we sell and we are reminded daily that there are many others out there that share our passion for outstanding products and services.

We believe in the value of distinctiveness and we therefore focus almost entirely on our house brand range of products. We have spent a lot of time and energy diligently selecting the perfect appliances and complementary tools and toys for the South African market.

We have recently taken this distinctiveness one step further with our Bule's Boutique customisation offering where you can select from an extended range of colours and finishes for your kitchen furniture.

“The most courageous act is still to think for yourself. ― Coco Chanel

Why we rock

• Established '47, cooking with gas since '61
• We lovingly handpick our house brands
• Go to place for gas advice, options and information
• Revolutionising the industry with innovative products and services
• We have the only online gas order and delivery service
• We are the only industry players willing to empower the home user with the knowledge to make informed decisions. There is no smoke and mirrors here