If we agree to use efficiency and lazy interchangeably, then humans are awesome little efficiency machines. And the web taps into that efficiency drive like nothing ever has before. Facebook spends millions studying the psychology behind dopamine rushes and short term rewards and god know what other kak you need to scheme up to avoid paying tax. But the truth remains; we kill time on Facebook cos it's easier, quicker, cheaper, cleaner [add random other -er words here] than playing soccer outside.
This means that while retail therapy on the internet is easy like Sunday mornings, this simplicity and efficiency have a faceless red-headed step sister and she-nasty!
As a rule, the less generic your product or service is, the less aligned it will be with internet retail. If you know what you want, and you know what you want to pay and you trust that the website on the other side of the deal isn't going to nick your money, the click-swipe-go. But if you're looking for some advice, or even just all the options available given your specific parameters, then until AI becomes advanced enough to replace humans, human interaction will still be the best option.
As a consequence many websites offer everything under the sun in an attempt to make sure they offer you whatever bizarre item appeals to your particular perversion. The problem with too much choice though, is that it leads to paralysis (this dude even wrote a book on itThe Paradox of Choice), which leads back to highlighting the inefficiencies of retail on the web, which all makes the web as a retail platform a misnomer that actually can't exists but does.
In a legitimate attempt to avoid this glitch-in-matrix-scenario, we deliberately and carefully curate our range. everything we sell is implicitly endorsed by us. That's not to say that some items aren't subjectively better than others, but until the AI does start using us as slave labour and a soviet style communism is our reality we'll still happily accommodate different needs, wants, dreams, desires and price points.